A2H1scale
asking my husband questions I've never asked in 6 years
10Mviewspull 52.1%
Our founder's startup, Flamme, was just acquired - Business Insider
Full-funnel UGC for consumer apps
50M organic views.200K retained users.Now we do it for consumer founders.
Boutique UGC management for consumer apps that need distribution that converts - not just views.
From An Nayal @consumerxai - the operator who built it, not an agency reselling it.
Founder featured in
Reel 02 · The Problem
Most UGC agenciessell you views.
Views don't pay salaries.
Volume without context
Generic creators, generic hooks. They don't know your product, your retention curve, or your ICP. You get impressions, not users.
Creativity without systems
One viral video, then silence for six weeks. Run on instinct, UGC is unpredictable by definition. You can't scale what you can't repeat.
Agencies without products
Most have never shipped a consumer app. They don't know D30 retention from CPM. You end up teaching them while paying them.
Reel 03 · The Machine
We built this system on our own app first.
Flamme went from 0.8% to 50%+ D30 retention. 200,000 users. 50M+ organic views. No paid spend. We kept the playbook.
01
Angles
Who we're talking to and why they'd care. Every angle is a bet with a rationale.
02
Hooks
The first three seconds, written as bets against each angle.
03
Scripts
What the creator shoots - the beats and the spoken lines behind every hook.
04
Creators
Briefed from a live doc that updates before every shoot.
Flamme · experiment board
9 angles · 34 hooks · 4,228 videos
A1Long-distance couples16Mscaling
LDR couples feel the distance hardest at night and in the morning gap - closing it pulls hard and converts.
- A1H1POV: he's 8 hours ahead and you still know each other better7.9M50.4%120×10K
- A1H2things my long distance boyfriend and I do every night4.6M53.9%67×10K
- A1H3long distance almost broke us until we started doing this3.1M51.8%51×10K
- A1H4the 3-second habit that made long distance feel close again280K52.7%3×10K
- A1H5the app that keeps long distance couples connected6.5K49.6%·
A2The couple who ran out of things to say16Mscaling
Long-term couples who default to small talk are quietly scared the spark is gone - naming that fear stops the scroll.
- A2H1asking my husband questions I've never asked in 6 years10M52.1%171×10K
- A2H2we've been together 6 years and dinner was silent every night5.3M51.6%86×10K
- A2H3we made a rule: no phones until we answer one questionfrom A2H4390K56.1%3×10K
- A2H45 minutes before bed changed our whole relationship502K52.3%8×10K
- A2H5Flamme is the app that fixed our conversations6.1K49.6%·
A3Married with kids, lost the spark6.1Mscaling
Parents reconnecting after kids is a huge, underserved audience - the guilt-plus-hope combo converts.
- A3H13 kids later and we finally feel like a couple again, not just co-parents5.2M51.3%89×10K
- A3H2we scheduled 10 minutes a night away from the kids527K49.2%4×10K
- A3H3the question that reminded us why we got married (asked at 11pm)372K53.9%6×10K
- A3H4date night is dead, do this instead (from two exhausted parents)14K54.8%·
A4New couple, want to go deeper6Mscaling
Early couples want to accelerate intimacy without seeming intense - 'we already know each other like it's been years'.
- A4H13 months in and we already know each other like it's been years5.3M51.2%80×10K
- A4H2the questions we asked on date 4 that made us official500K51.3%4×10K
- A4H3how to actually get past small talk with someone new194K49.1%4×10K
- A4H4we did a couples quiz on our 2nd date (chaotic but it worked)0-·
A5The hard-conversations frontier1.1Mtesting
Couples who avoid the big talks (money, future, exes) - naming the avoided conversation hooks hard.
- A5H1the question that made my boyfriend cry (in a good way)436K54.8%3×10K
- A5H2we finally asked each other the money question we'd been avoiding381K51.7%6×10K
- A5H3asking my partner the thing I was too scared to bring up307K50.5%4×10K
- A5H4the 'where is this going' talk, but make it not terrifying9.7K52.4%·
A6Reconnecting after a rough patch6.8Mscaling
Couples clawing back after a bad stretch want proof it's fixable - the comeback arc is deeply shareable.
- A6H1we almost broke up in january. here's what we do every night now.6.1M51.7%96×10K
- A6H2rebuilding trust one honest answer at a time (6 months later)380K50.9%3×10K
- A6H3the nightly habit that pulled us back from the edge358K49.5%5×10K
A7Anniversary & milestones1.1Mtesting
Milestone moments are high-intent - anniversary content should spike around dates and convert gift-minded partners.
- A7H11 year of writing down one thing we love about each other618K50.3%6×10K
- A7H2for our anniversary we answered the questions from our first month454K51.2%2×10K
- A7H3reading our answers from a year ago made us both cry19K50.5%·
A8Chores & money fights632Ktesting
The unsexy fights (chores, money) are universal - flip the recurring argument into a connection moment.
- A8H1we turned our weekly chore fight into a 5-minute check-in362K54.3%2×10K
- A8H2the money talk that didn't end in a fight for once261K49.5%3×10K
- A8H3instead of arguing about the dishes we started asking this8.8K53.7%·
A9Situationship / are we even serious197Kkilled
Early bet that ambiguous-relationship content would ride the situationship trend into installs.
- A9H1asking my situationship the questions he's been avoiding194K55.8%1×10K
- A9H2we're not official but we did a couples quiz anyway1.8K49.6%·
- A9H3using a couples app on a situationship (chaotic results)1.2K48.6%·
The system behind it
01
The VSC Framework
The system we invented and named: Viral, Scalable, Convertible. Every brief runs through it, so output stays repeatable instead of riding on one lucky video. We turn creative instinct into infrastructure.
02
Retention-Aware Content
We build every brief around your activation moment and habit loop, not just what's trending. Content that sets the right expectation earns users who actually stay.
03
Operator-Run
The founder and his partner run your account personally, never an account manager months into the job. The people who built the system run the system.
Reel 04 · The Replay
Kill. Mutate. Scale.
Flamme is our own app - the one campaign we can name. Every hook is a bet. We post a batch of videos against it, read the response, then kill it, mutate it into a sharper variant, or scale it across more creators. This is Flamme's seven months, replayed.
Scroll to run the campaign
53Mviews
4,228videos posted
34hooks tested
The first bets go up.Product-speak dies fast.First mutation - sharper variant, same bet.The winners flip to scale.The weak angle dies. Winners compound.Peak month. The machine is humming.Pruned. The winners keep the budget.
A2H1asking my husband questions I've never asked in 6 years10M
A1H1POV: he's 8 hours ahead and you still know each other better7.9M
A9H1asking my situationship the questions he's been avoiding194K
A1H2things my long distance boyfriend and I do every night4.6M
A2H5Flamme is the app that fixed our conversations6.1K
A4H13 months in and we already know each other like it's been years5.3M
A1H5the app that keeps long distance couples connected6.5K
A3H13 kids later and we finally feel like a couple again, not just co-parents5.2M
A2H45 minutes before bed changed our whole relationship502K
A6H1we almost broke up in january. here's what we do every night now.6.1M
A2H3from A2H4we made a rule: no phones until we answer one question390K
Flamme · Sep 05 - Mar 30
What retention did
50%+D30 retention · from 0.8%
200K+
users
50M+
organic views
50%+
D30 retention (from 0.8%)
$0
paid spend
Seven months later, Flamme was acquired by Arya.
As covered by Business Insider.
“We didn't go viral once. We built a machine that went viral every week. That's the difference between a moment and a business.”
Reel 05 · The Paper Trail
Every call we make, in writing.
Two living documents run every campaign. Creators shoot from a brief that updates before every shoot. You read a report that shows every bet, every kill, every scale call - the same board we look at.
Agni Media · Creator Brief
Updated live - check back before every shoot
A2H1scale
asking my husband questions I've never asked in 6 years
Script / beats
- 1Open on the question card in hand - no intro, straight into the first question.
- 2His reaction is the video. Hold on his face while he reads.
- 3End reading one answer out loud. The caption carries the question.
FormatSelfie POV · subtitles on · 25-40s
The creator doc
Angles, hooks and script beats - each creator unlocks exactly their angle.
Agni Media · Content Testing Report
Live board · Sep 05 - Mar 304,228
videos posted
53M
total views
34
hooks tested
8
hooks scaled
What's scaling
- A2H1asking my husband questions I've never asked in 6 years10M
- A1H1POV: he's 8 hours ahead and you still know each other better7.9M
- A6H1we almost broke up in january. here's what we do every night now.6.1M
Tested & retired9 hooks killed - every one narrowed the search.
Decisions changelog
- scaleA3H1 rolled out across four more creators.
- killedA9 retired - the trend rode out, installs never came.
The client doc
A live link, password-gated: what's scaling, what died, and why.
Reel 06 · Off The Record
You'll only ever see one case study. That's the point.
We've quietly scaled dozens of consumer apps - education, health, faith, manifestation and more - to millions of downloads. Not one of their logos is on this page. That's not a gap in proof; it's the promise. Every campaign stays between us and its founder.
Off the record · Names withheld
Sealed
Health app · seed
9M views · D30 +9 pts
Sealed
Travel app · post-launch
22M organic views
Sealed
Edtech app · pre-launch
3M views · 20K pre-registrations
Private by default
Your strategy, your numbers, your roadmap. Nothing leaves the room unless you ask us to put it on a page like this one.
White-glove, not wholesale
Three clients, founder-direct. The kind of attention you can't give thirty accounts - and we never will.
Discretion is the edge
In a category where everyone copies the winner, staying quiet is a growth strategy. We keep yours quiet.
If your name ever appears here, it's because you asked it to.
Reel 07 · The Operator
You're not hiring an agency. You're hiring the operator.
I'm An Nayal, founder of Agniverse and Flamme. Before this I scaled a fitness business to RMB 15M across 7 locations in China, then helped take a German startup from $40M Series B to a $200M Series C as an operator.
I built Flamme from zero to 200K users and 50M+ organic views on a proprietary TikTok system, with zero paid spend, and pulled D30 retention from 0.8% to 50%+.
I don't think in views. I think in installs, activation, retention, and what your next round needs to see. I've built, monetized, and raised, so I understand how consumer apps actually grow.
On Agni Media, my partner and I run every account ourselves. Together we've quietly advised dozens of consumer founders, across education, health, faith, manifestation and beyond, and scaled their apps to millions of downloads. You'll never see their names. You won't see yours either, unless you want it.
Agni Media takes 3 clients a month. We're on all 3.
Lead Mentor, Techstars & OnedayStanford GSB (Exec Ed)MBA, IESE
Speaker / Advisor
TechCrunch Disrupt SF · App Growth Summit NYC · GDI London · Stanford GSB LISA · Techstars · Oneday · Superwall Podcast · Starter Story Podcast
The full app-growth playbook, on the Superwall podcast
Press
Reel 08 · The Scope
What you get.
Included
- ✓Vetted creators (matched to your product + audience)
- ✓Content cross-posted to TikTok + Instagram Reels + YouTube Shorts
- ✓Weekly content performance review
- ✓Retention-informed brief per creator
- ✓Hook angle tests every week, winning formats scaled immediately
- ✓Direct Slack access to An Nayal
- ✓Monthly growth audit (views → installs → retention signal)
Not included
- ✕Paid media management
- ✕Influencer partnerships
- ✕App store optimization
Reel 09 · Charter Program
Charter Client Program.
We take three clients a month. Charter clients are run personally by the founder and his partner, never handed to an account team.
01Claimed
02Claimed
03Open
Charter Client · 3 seats a month
By private applicationPricing is discussed once we both know it's a fit.
- ✓Run by the founder and his partner
- ✓Built on our VSC framework
- ✓Priority onboarding (Week 1 start)
- ✓Scoped to your stage, not a price sheet
1 of 3 seats remaining this month.
We take on a client only when both sides are sure. No pitch, no pressure, no obligation.
Reel 10 · Questions
Questions.
Because this is operator-run, not agency-run. The founder and his partner are on your account. We review your content. We write your briefs. 3 clients a month is the ceiling for that level of involvement. If you want an account manager, there are 15 other agencies happy to give you one.
You'll have a live product, real users, and you'll care about retention, not just reach. The application and the call exist so we both find out before anyone commits. If it isn't a fit, we'll tell you, and we'll usually point you somewhere better.
Because the right number depends on your stage, your scope, and what you actually need. We scope every engagement on a call, so you never overpay for what you don't need or underbuy what you do. If a fixed price sheet matters more to you than fit, we're probably not your team.
Yes. Creator sourcing, matching, briefing, and management all sit inside the engagement. No surprise pass-through invoices.
You can. What's hard to build in-house is the system that makes them repeatable: the VSC framework, the brief structure, the weekly testing loop, and an operator who has scaled this before. That's what you're hiring, not just creators.
Currently yes, consumer apps and app-first DTC brands. We understand the install → activate → retain funnel. Pure e-commerce is not our focus.
No. We handle creator sourcing, matching, briefing, and management end-to-end.
We work alongside internal teams. We own the UGC layer specifically, and we make your team look good doing it.
Month 1 is architecture and early data. Month 2 is format wins emerging. Month 3+ is compounding. If you need results in week 2, this is the wrong engagement.
No. The system compounds over months, not days, so a two-week trial would only set the wrong expectation. The fit call is how we de-risk it for both sides before you commit.
1 seat left this month.
By application only. Closes when this month's seats fill.
Applications reviewed within 48 hours. We only accept founders with a live product and active user base.
A private screening · by agniverse